Chem-Dry
As a franchise, Chem-Dry is widely recognized as the world’s leading carpet cleaning business with over 4,000 locations across 50 different countries.
+30%
Increase in total YoY traffic
+7%
Increase in YoY organic traffic
+9%
Increase in new visitors compared to the previous year
Situation
With almost 4,000 different pages for each location on its site, Chem-Dry struggled to be on top of the search engine for core industry terms.
Strategy
Optimizing 4,000 different pages for unique keywords would have been too time-consuming and labor-intensive to lead to any long-term, compounding wins. Instead, BASE started with the most essential.
BASE optimized key landing pages and built high-quality backlinks, solidifying page authority for both local and national searches.
Results
Chem-Dry now ranks within the top five search results across all of its top carpet cleaning keywords leading to a 30% increase in qualified, converting traffic to their site!
